The lovely London blogger Susie of Style Bubble tweeted a link to her epic video of Ralph Lauren’s 4D Experience tonight. Ralph Lauren was once again unprecedented when inviting London and New Yorkers alike to experience a visually (and scent-ually) stimulating spectacular tonight.
No ugly plastic glasses necessary, RL used architecturally mapping on their 888 Madison storefront in NY, as well as in London, to celebrate their 10th anniversary as well as the launch of their UK E-commerce site! A massive video of models strutting down the runway, polo players mid-game, and their newest fragrance wowed the public at multiple showings tonight. As an added bonus, event attendees were given a full sense experience by having RL’s newest fragrance wafted through the air during the show.
Congratulations to Ralph Lauren for being one of the most innovative AND classic brands!
Video is owned by @SusieBubble.