Bienvenido Chanel

31 Dec

Mastermind Karl Lagerfeld decided Argentina to be the backdrop for the new Chanel campaign and my, my, my did he capture the caliente. I love the subtlety of this campaign. When we first heard Chanel was going to Argentina, I know I for one, was expecting matadors, bulls, more camp-yness, especially after their barn and straw clog-filled runway show. But no, Karl gave us sexiness in the daily life of an Argentinean. Since street style is becoming one of the hottest items on the internet I think Chanel used that to their advantage and re-created the look of sexy, chic Latin Americans with ease.

The first photo is just plain sexy. I love that the man slightly resembles Kaiser with the long ponytail and almost hidden eyes but it also just seems like a gorgeous couple having a moment on their way to an event. Capturing a secret moment of a daily life. Fantastic. As for the second, the quilted purse is a Chanel give-in, but add it to Claudia Schiffer and bam, you have a gorgeous girl walking to a party in a street style inspired campaign.

Yes, this is just my take and I could be 100% wrong or the “fashion world” can deem it not the best, but that’s what I love about fashion, is that everyone can make up their own story and it will be “right” to them. So, there.

Via the Cut


One Response to “Bienvenido Chanel”


  1. Chanel Fall 2010 Preview. « Everyday to Runway - June 30, 2010

    […] comparison, to Spring 2010 set in the caliente calles of Argentina, we see there is a complete 360 in terms of feel and […]

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